top of page

Day 05: "Behavioral Economics & Behaviorally-Informed Enterprise"

CONVENOR:
Dr. Bart Tkaczyk, MBA, Fulbright Scholar (University of California, Berkeley)

Research demonstrates that enterprises using Behavioral Insights outperform their peers by 85% in sales growth and over 25% in gross margin during a one-year period. Therefore, Behavioral Economics isn't just another theory... – it’s a powerful organizational tool and your new top-secret weapon for boosting growth and profitability. 

Takeaways

By participating in Sprint 05, you will be prepared to:

  • Embrace behavioral science research and insights into your day-to-day operations,

  • Apply the most robust behavioral influencers and proven frameworks​ to raise, economic and social value,

  • Design more friendly products and services to improve the outcomes for your human users.

bottom of page