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Day 05: "Behavioral Economics & Behaviorally-Informed Enterprise"

Research demonstrates that enterprises using Behavioral Insights outperform their peers by 85% in sales growth and over 25% in gross margin during a one-year period. Therefore, Behavioral Economics isn't just another theory... – it’s a powerful organizational tool and your new top-secret weapon for boosting growth and profitability. 


By participating in Sprint 05, you will be prepared to:

  • Embrace behavioral science research and insights into your day-to-day operations,

  • Apply the most robust behavioral influencers and proven frameworks​ to raise, economic and social value,

  • Design more friendly products and services to improve the outcomes for your human users.

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