Day 05: "Behaviorally-Informed Enterprise: Behavioral Economics & Ethics"
CONVENOR:
Dr. Bart Tkaczyk, MBA, Fulbright Scholar (University of California, Berkeley)
Research demonstrates that enterprises using Behavioral Insights outperform their peers by 85% in sales growth and over 25% in gross margin during a one-year period. Therefore, Behavioral Economics isn't just another theory... – it’s a powerful organizational tool and your new top-secret weapon for boosting growth and profitability. At the same time, Behavioral Ethics ensures these insights are applied responsibly, guiding leaders to recognize biases, prevent misconduct, and foster cultures of integrity alongside performance.
Takeaways
By participating in Sprint 05, you will be prepared to:
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Embrace behavioral science research and insights into your day-to-day operations,
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Apply the most robust behavioral influencers and proven frameworks​ to raise, economic and social value,
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Design more friendly products and services to improve the outcomes for your human users – ethically.